The project was started in 2007 by student of dentistry Jan Vokurka (Faculty of Medicine, Masaryk University, Brno, Czech Republic) because of following reasons.
The most important one was to allow students to meet their potential patients in different environment and to become less shy in talking to them about their oral health.
Secondly, the students have to prepare for the project, attend several lectures and discuss the topic with several specialists which will provide them with new information and make them think again about the recommendations they make at the dental office during the dental school praxis.
Thirdly, people who will stop by and let themselves educate by the students will benefit from the new acquired information and might improve their oral health.
Lastly, events such as this attract media and help to emphasize the importance of proper oral hygiene to the public. These were the reasons to make this project happen. Since the first year the project has moved forward greatly making it possible to spread it into other countries